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Technical SEO

Achieve Peak Website Performance with Cretu’s Technical SEO Audit

In today’s competitive digital landscape, technical SEO is the foundation of a high-performing website. At Cretu, we specialise in identifying and fixing the backend issues that affect your visibility, speed, and user experience. From crawlability and indexing to site architecture and load times, our audits uncover the gaps that hold your site back — and deliver actionable solutions that drive results. Rely on Cretu’s technical SEO expertise to unlock stronger rankings, faster performance, and a better experience for both users and search engines.

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Our Services

Our Technical SEO Expertise

Explore our award-winning Technical SEO services when choosing an SEO company and learn how we can improve your site’s performance and visibility.

Technical SEO Audit

Focusing on crawlability and indexation, Cretu’s technical SEO audit involves a meticulous review of your website to ensure search engines can effectively access, crawl, and index all key pages. By identifying and resolving any barriers, we improve your site’s visibility and overall performance in search engine results.

Technical SEO Site Performance Optimisation

Cretu’s technical SEO site performance optimisation services focus on key factors like site speed, oversized image files, and inefficient code. By resolving these issues, we enhance the user experience, boost engagement, reduce bounce rates, and ultimately improve your search engine rankings.

Technical SEO Penalty Recovery

When your website is penalised by a search engine, it can drastically impact your visibility and traffic. At Cretu, we begin with a comprehensive analysis to identify the root cause of the penalty. From there, we implement tailored solutions to resolve the issue, restore your site’s search presence, and help you reconnect with your audience.

Technical SEO Site Architecture Optimisation

At Cretu, optimised site architecture is key to creating a website that works for both users and search engines. By refining your site’s structure and internal linking, we enhance navigation, improve crawl efficiency, and help search engines understand your site’s hierarchy. The result? A smoother user experience and a stronger, more effective SEO strategy.

Technical SEO Schema Markup

By applying Cretu’s technical SEO schema markup, we add structured data to your website to improve how it appears in search results. This enables search engines to better understand and display your content, offering users enhanced information such as star ratings, reviews, product details, and more—making your listings more engaging and informative.

Technical SEO Issue Fixes

Cretu’s technical SEO issue fixes address the hidden problems that can negatively impact your website’s performance—such as broken links, code errors, server issues, and poor mobile responsiveness. By resolving these critical issues, we ensure your site operates smoothly and maintains peak performance across all devices and platforms.

Why Choose Cretu as Your Technical SEO Agency

At Cretu, we combine deep technical expertise with strategic insight to deliver SEO solutions that make a measurable impact. With a proven track record of successful campaigns across industries and markets, we know what it takes to optimise complex websites and drive sustainable growth. Our approach is data-driven, detail-focused, and built to align with your business goals — ensuring your site performs at its peak, both for users and search engines.

In 2024, Cretu won the Best Medium SEO Agency award at the APAC Search Awards, recognised for our critical thinking, meticulous planning, precise execution and outstanding SEO results for our clients.

Cretu delivers value through proven white hat SEO practices, ensuring your website ranks effectively while maintaining long-term success—without risking penalties from search engines. We focus on sustainable, ethical growth tailored to your business needs and aligned with search engine guidelines.

At Cretu, we use Technical SEO as a vital pillar of your overall digital marketing strategy. By seamlessly integrating SEO with other marketing channels, we help strengthen brand awareness, boost credibility, and keep your business top of mind. The result? Increased organic traffic, higher engagement, and improved conversions.

With Cretu’s Technical SEO services, your website can achieve higher search rankings, increased visibility, and attract more qualified traffic. Our expert team focuses on optimising your site’s technical foundation and resolving performance-blocking issues—driving stronger SEO results and meaningful business growth.
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Partner with Cretu for Technical SEO Services

01 Let’s talk

Speak to one of our Commercial Directors about improving your website’s performance today.

02 Launch your Technical SEO campaign

Our award-winning team will create a robust Technical SEO strategy for the optimal growth of your business.

03 Celebrate winning results

Experience the impact of securing top search rankings and driving meaningful results for your business.

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    Our SEO Process

    Over the 2+ years we’ve been operating as an SEO agency, Cretu has developed a hyper-focused approach to delivering SEO services in Australia. This approach enables us to concentrate on the many facets that make up ‘good SEO’ while tailoring strategies to fit each business’s unique market landscape.

    Competitor research is more than just understanding what your competitors are doing – it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting an SEO plan specifically for your business.

    A site audit is the process of identifying technical errors and limitations that impact your website’s ranking. This audit provides valuable insights into your site’s overall health, including:

    • User experience across both desktop and mobile devices

    • Whether your website has been properly crawled, rendered, and indexed by Google or other search engines

    • The current status of on-page and off-page SEO

    • Identifying if duplicate or thin content is affecting your site’s performance

    Site audits also include setting up systems to monitor ongoing website performance. Over time, the real-time data gathered from these systems helps us continuously refine and improve your SEO strategy.

    From current industry trends to common challenges faced by your target audience, keyword research provides essential guidance not only for your SEO efforts but also for your broader marketing strategy.

    Cretu’s SEO specialists utilise leading technologies that deliver real, quantifiable data for SEO in Australia. Leveraging this data, we identify high-performing keywords that can be integrated into your existing website or serve as the foundation for creating future content tailored to your audience’s search intent.

    You wouldn’t read a boring article full of spelling mistakes, so why would your audience?

    SEO copywriting is the art of transforming the data and insights gathered from earlier stages into tangible, valuable content. This can include blog posts, web pages, white papers (such as eBooks, guides, and other downloadable resources). Investing in high-quality copywriting is essential because your website’s content ultimately draws your audience in and encourages them to explore further.

    At Cretu, our team of skilled copywriters crafts diverse and engaging content that delivers the substance your audience is seeking.

    Link building remains one of the most powerful ways to enhance your website’s authority and search engine rankings. At its core, it involves acquiring high-quality backlinks — links from reputable websites that point back to your own. These backlinks signal to Google that your content is trustworthy and valuable, boosting visibility in search results and accelerating the indexing of new pages.

    At Cretu, we go beyond basic link acquisition. Our approach includes strategic outreach to relevant publishers and content creators, securing placements that offer genuine value — not just SEO points. We also emphasize brand mentions and digital PR, earning your business coverage on high-authority platforms, news sites, blogs, and industry publications. These mentions not only strengthen your backlink profile but also build brand awareness and drive referral traffic from trusted sources. Our link building strategies are purpose-driven and fully integrated with your broader SEO and content goals, ensuring every link contributes to growing both your rankings and your reputation.

    This aspect of SEO handles the behind-the-scenes foundations of your website—the nuts and bolts that users rarely see but search engines rely on. While on-page strategies focus on content and keywords, our technical services ensure your site is fast, crawlable, and structured for optimal search engine visibility. From page speed and XML sitemaps to domain configuration, URL structure, breadcrumb navigation, and optimized code like HTML, JavaScript, and CSS—these critical elements all impact how well your site performs in organic search.

    Because these components are highly specialized, they require more than just basic SEO knowledge. At Cretu, our experienced team takes a strategic approach to your site’s infrastructure—making precise, performance-driven enhancements that help search engines properly index and render your pages. It’s not just about ticking boxes; it’s about building a solid, search-friendly foundation that elevates every other part of your digital marketing.

    If your ideal customers are searching within your city or suburb—not in rural Iceland or a small town in Brazil—your online presence needs to reflect that. With nearly half of all Google searches tied to location, appearing for geographically relevant queries can make or break your visibility in local markets.

    At Cretu, we help businesses connect with nearby customers by optimising for location-specific intent. This includes managing your Google Business Profile, refining on-site content to highlight your service areas, and building high-quality local backlinks. Whether someone is searching “near me” or seeking a provider in their suburb, we ensure your business is front and centre when it matters most.