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SEO Migration

Protect Your Rankings During Website Migration with Cretu

Migrating your website is a smart move — whether you’re redesigning, changing domains, switching platforms, or restructuring content, it’s all about improving performance and user experience. But without the right SEO strategy, even the best migrations can lead to lost traffic, broken rankings, and technical setbacks.At Cretu, we specialise in SEO-focused website migrations that safeguard your hard-earned visibility. From pre-migration planning to post-launch audits, we manage every step with precision, ensuring your search performance stays strong — and even improves — as you transition to your new digital homeMake your next move confidently, knowing your SEO is in expert hand

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Our Services

Our SEO Migration Process

At Cretu we’ve put together an exhaustive process of audits and recommendations to ensure that your new site is something to celebrate and not regret. With years of experience providing website migration services, our deliverables are thorough and comprise every step of the migration process.

Content Risk Audits

Your existing rankings are a function of many factors relating to the pages on your site - their content, structure, metadata, position in the overall hierarchy and internal linking strategy. Often when you build a new site, pages are left behind, either deliberately or accidentally, or restructured in such a way that is not beneficial for SEO. Our content risk audits ensure that your most important content carries over to your new site optimally.

Technical Audits

A new site is an opportunity to fix all those technical issues that have dogged your old site for some time. Cretu’s thorough audit processes ensure that your new site meets all our best practice recommendations. From site crawling to folder structure, internal links to error handling, we’ll provide a detailed list of issues to your developers based on staging site analysis and iterate until resolved.

Redirect Mappings

The reason to undergo a migration project is to protect the SEO value of your site, and once pages no longer exist on their old URLs, you need a way to share with search engines where to find your content. By identifying the most relevant new URL for each original URL and providing this list, we eliminate dead ends for users and search engines, and maximise the chance that a new page will continue to rank for valuable keywords.

IA and Taxonomy Reviews

When rebuilding your website, an improved structure can be a major advantage. A rebuild offers the opportunity to help search engines better understand your site’s content by clearly reflecting the hierarchy of your topics. Conducting a thorough Information Architecture (IA) and taxonomy review allows us at Cretu to identify areas for improvement — whether that’s rebuilding navigation, consolidating redundant content, or reorganising webpages — all aimed at boosting your SEO performance.

Developer Support

There’s nothing worse than nearing the end of your rebuild only to realise that the front-end technology used limits how search engines can access your content - we’ve seen it happen. To prevent issues such as this, we’ve written our own proprietary handbook to help developers to code with SEO in mind, and will provide this at the start of your rebuild project. We’ll continue to work with your dev team as needed to advise on template design, secondary navigation, and anything else that will support your SEO.

Benchmarking & Monitoring

Despite your best efforts, it’s not impossible for site rankings to dip after a migration, and performance has to be monitored closely to ensure this is a short term effect and not the start of a long dip. As part of our SEO migration services, we’ll benchmark indexed content, keyword and page performance, site speed and more, and review regularly post migration. Our process means we identify any causes for concern early and take any remedial action that is required.

Why Choose Cretu to Support Your Site Migration and Protect Your Rankings

Cretu brings deep technical expertise and a proven track record in managing seamless website migrations. We understand the complexities involved — from preserving search equity to ensuring flawless redirects and maintaining site performance. Our strategic, detail-oriented approach is designed to minimise disruption, protect your rankings, and unlock the full potential of your new website from day one. With Cretu, your migration is not just safe — it’s a step forward.

No two migrations are the same. Our detailed questionnaire means we are aligned in terms of the scope and objectives of your website migration and can propose a series of deliverables best able to protect your site from loss of traffic.

With years of experience and an eye on latest SEO trends, we’ve compiled a detailed list of all the more important checks that need to be carried out before migrating with confidence. As we audit your site, we will engage with your developers and ensure work is done to our standards.

Cretu clients availing SEO migration services know that they are in good hands. From clear and open communication to excellent results in protecting rankings, we are experts in ensuring your SEO migration goes well.

We don’t stop just because your new site has gone live. From technical audits on the live site, checking that metadata has been carried across correctly, closely monitoring indexed pages and rankings, submitting new site maps, and being on the alert for any reasons for concern, we’ll adapt to new information with sensible recommendations.
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Partner With The Best SEO Migration Agency in Australia

01 Let’s talk

Speak to one of our Senior Consultants to clarify your site migration objectives.

02Kick-off SEO migration project

Our team of SEO specialists will propose a timeline of work based on the scope of engagement, and perform a series of deliverables both pre-launch and post-launch.

03 Breathe a sigh of relief

Any downturn in rankings is likely to be small and short-lived, as your careful preparation has set you up for ongoing SEO success.

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    Our SEO Process

    Over the 2+ years we’ve been operating as an SEO agency, Cretu has developed a hyper-focused approach to delivering SEO services in Australia. This approach enables us to concentrate on the many facets that make up ‘good SEO’ while tailoring strategies to fit each business’s unique market landscape.

    Competitor research is more than just understanding what your competitors are doing – it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting an SEO plan specifically for your business.

    A site audit is the process of identifying technical errors and limitations that impact your website’s ranking. This audit provides valuable insights into your site’s overall health, including:

    • User experience across both desktop and mobile devices

    • Whether your website has been properly crawled, rendered, and indexed by Google or other search engines

    • The current status of on-page and off-page SEO

    • Identifying if duplicate or thin content is affecting your site’s performance

    Site audits also include setting up systems to monitor ongoing website performance. Over time, the real-time data gathered from these systems helps us continuously refine and improve your SEO strategy.

    From current industry trends to common challenges faced by your target audience, keyword research provides essential guidance not only for your SEO efforts but also for your broader marketing strategy.

    Cretu’s SEO specialists utilise leading technologies that deliver real, quantifiable data for SEO in Australia. Leveraging this data, we identify high-performing keywords that can be integrated into your existing website or serve as the foundation for creating future content tailored to your audience’s search intent.

    You wouldn’t read a boring article full of spelling mistakes, so why would your audience?

    SEO copywriting is the art of transforming the data and insights gathered from earlier stages into tangible, valuable content. This can include blog posts, web pages, white papers (such as eBooks, guides, and other downloadable resources). Investing in high-quality copywriting is essential because your website’s content ultimately draws your audience in and encourages them to explore further.

    At Cretu, our team of skilled copywriters crafts diverse and engaging content that delivers the substance your audience is seeking.

    Link building remains one of the most powerful ways to enhance your website’s authority and search engine rankings. At its core, it involves acquiring high-quality backlinks — links from reputable websites that point back to your own. These backlinks signal to Google that your content is trustworthy and valuable, boosting visibility in search results and accelerating the indexing of new pages.

    At Cretu, we go beyond basic link acquisition. Our approach includes strategic outreach to relevant publishers and content creators, securing placements that offer genuine value — not just SEO points. We also emphasize brand mentions and digital PR, earning your business coverage on high-authority platforms, news sites, blogs, and industry publications. These mentions not only strengthen your backlink profile but also build brand awareness and drive referral traffic from trusted sources. Our link building strategies are purpose-driven and fully integrated with your broader SEO and content goals, ensuring every link contributes to growing both your rankings and your reputation.

    This aspect of SEO handles the behind-the-scenes foundations of your website—the nuts and bolts that users rarely see but search engines rely on. While on-page strategies focus on content and keywords, our technical services ensure your site is fast, crawlable, and structured for optimal search engine visibility. From page speed and XML sitemaps to domain configuration, URL structure, breadcrumb navigation, and optimized code like HTML, JavaScript, and CSS—these critical elements all impact how well your site performs in organic search.

    Because these components are highly specialized, they require more than just basic SEO knowledge. At Cretu, our experienced team takes a strategic approach to your site’s infrastructure—making precise, performance-driven enhancements that help search engines properly index and render your pages. It’s not just about ticking boxes; it’s about building a solid, search-friendly foundation that elevates every other part of your digital marketing.

    If your ideal customers are searching within your city or suburb—not in rural Iceland or a small town in Brazil—your online presence needs to reflect that. With nearly half of all Google searches tied to location, appearing for geographically relevant queries can make or break your visibility in local markets.

    At Cretu, we help businesses connect with nearby customers by optimising for location-specific intent. This includes managing your Google Business Profile, refining on-site content to highlight your service areas, and building high-quality local backlinks. Whether someone is searching “near me” or seeking a provider in their suburb, we ensure your business is front and centre when it matters most.