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Programmatic Ads

Unlock New Channels and Drive High-Intent Leads with Cretu as Your Programmatic Ads Agency

Programmatic advertising is one of the most powerful tools in digital marketing today — but it’s often misunderstood as overly complex or out of reach. At Cretu, we break down those barriers. Our digital experts simplify the process and make programmatic ads accessible, scalable, and results-focused for businesses of all sizes. We help you harness advanced targeting, real-time bidding, and data-driven optimisation to unlock new channels, reach high-intent audiences, and elevate your campaign performance.

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What Is Programmatic Advertising, Anyway?

Programmatic advertising is a smarter, faster way to buy ad space — using real-time data and automation to reach the right audience at the right time. It gives you access to premium channels like Connected TV, Digital Out-of-Home, Display, Audio, and Social Media without the need for manual negotiations.

In short, programmatic makes high-impact, highly targeted advertising more efficient and cost-effective — opening doors to placements that were once out of reach for many brands.

How Do Programmatic Ads Work?

Programmatic ads deliver the right message to the right person at the right time — automatically. Every time someone loads a webpage or app, a split-second auction takes place, using data about the user and context to determine which ad gets shown.

At Cretu, we leverage advanced tech and real-time bidding to make sure it’s your ad that wins — reaching your ideal audience with precision and impact. Ready to launch your next high-performing programmatic campaign? Let’s make it happen.

Our Services

Cutting-edge programmatic ads services for your winning digital marketing strategy

Programmatic ads are powerful. They’re also awfully technical. Lucky for you, Cretu’s Paid Media specialists are experts at extracting the best value from your media spend.

Laser-Sharp Targeting

Target granular audiences by leveraging 3rd-party data. Cretu’s experts will ensure that your ads are placed in front of the right audience, based on buying signals sent from the multitude of channels across the ad network. This gives you 100% control over who you’re serving your ads to.

Tailored Ad Placements

Place your offer in front of high-intent leads. With Cretu’s expertise, your message will be heard where it matters most. We’re strategic about placing your ads on channels and websites that truly resonate with your audience - whether that is display, CTV, Digital Audio, Digital Out of Home or others.

Sophisticated Bidding Strategies

Cretu’s programmatic prowess opens doors to platforms that most marketers think are out of reach. Our sophisticated budget management and bidding strategies will expand your brand’s reach like never before - all within media budget, with no hidden markups.

Proven Technology Expertise

Programmatic can be activated through a range of sophisticated and technically advanced tools including Google DV360, Quantcast and The Trade Desk among others. Cretu Agency’s Paid Media experts have mastered these platforms, so you don’t have to.

Clever Creative and Ad Copy

Deliver personalised messages to a wide audience, at scale with Programmatic ads. Cretu’s Creative Team will craft compelling visuals, videos and copy that will pull your audience in and keep your brand top-of-mind before making any purchase decisions.

Effective Campaign Management

Access campaign performance with real-time data tracking and analytics across multiple platforms with Cretu’s transparent campaign management approach. We’ll work with you to not just launch awareness campaigns, but balance this with other tactics so your leads convert into new opportunities and sales.

Why Choose Cretu as Your Programmatic Ads Agency?

Cretu brings together deep digital expertise and data-driven strategy to deliver programmatic campaigns that perform. With a proven track record across industries, we help brands unlock smarter targeting, broader reach, and higher ROI. From planning to optimisation, our team ensures your ads reach the right audience — at the right time, on the right channels — for maximum impact.

We know that there’s no one-size-fits-all when it comes to digital marketing. Our team will recommend only the best permutation and combination of settings to achieve the most from your Programmatic advertising campaign.

Programmatic has a ton of variables - bid strategies, '00s of ad placement options, channels to choose from, creative variations and more. These have to be set up on platforms like DV 360, Quantcast, The Trade Desk and the like - all of which Rocket is an expert at.

At Cretu, you can expect less jargon and more transparency – in both numbers and communication. We’ll give you access to a customised dashboard with real-time data so you’re always up to date with performance and we’ll be clear with you when something is working – and when it isn’t
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Partner with the best programmatic ads agency in Australia

01 Let’s talk

Speak to one of our Senior Consultants to clarify your marketing objectives.

02 Kick-off programmatic ad campaigns

Our team of Paid Media Specialists, Strategists, Designers and Copywriters will work with you to build assets, learn about your audience and launch your programmatic ads.

03 Drive brand awareness and conversions

Watch as your brand makes a lasting impression in front of your ideal customer, driving up enquiries and sales at scale.

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