Instagram Ads
Instagram ads are posts businesses can pay to serve to specific target groups on Instagram.
These ads appear in users’ feeds, Stories, and explore pages in the same format as organic content from other Instagram accounts.
Instagram ads can contain images, videos, carousels (multiple images), or collections (dynamic product galleries).
Types of Instagram Ads
1. Photo ads
4. Shopping ads
2. Video ads
5. Reels ads
3. Carousel ads
6. Collection ads
Why you should advertise on Instagram
Organic social media strategies might seem cost-effective at first, but they rely on a lot of trial and error, and can only get you so far when you’re up against ever-changing social media algorithms.
This is why it’s so important to focus on a social media strategy that incorporates both organic and paid tactics. This way, you get the best of both worlds. You’re actively engaging with your audience through your Instagram posts, and, with ads, you’re reaching out to an even larger audience that might not know about your brand.
As a visual medium, Instagram ads give you a great way to show off your product. And with Instagram shopping, you can make it easier than ever for Instagram users to convert to customers.